Blogs are the new trend these days. It has changed the course of communication, opening up a wide forum for businesses and other sectors to be at the top of their game. If you have a small business and don’t feel the need to blog, its time you reconsider. It is one of the most valuable tools that businesses have to reach out to customers, so if you don’t step on the boat you’re going to get left behind. If you need reasons why your small business should be blogging, we give you 5 reasons why:
1. It Enables You to Share Your Expertise
What better way than a blog to showcase your expertise in your subject area. A blog is a public demonstration of your leadership thoughts, professional insights and even your personality. Create a buzz with your stories, recent industry trends or news articles with effective blog posts and allow other digital marketing experts in your team to share their expertise as well.
2. Helps You Connect With Customers
A blog is an open forum which helps you connect with your customers in a more effectual manner. It gives your company a voice, helping you to sell your products and services as much as it creates a place to discuss your resources in depth. As such it opens up a two-way communication, encouraging valuable comments and feedback which is essential for the betterment of any business.
3. Every Blog is an Opportunity to Fuel Search Engines
Search engines love valuable content and every blog post serves to fuel SEO’s. By writing blogs with target keywords you stand a better chance of attracting suitable prospects. A well written blog has a greater likelihood of ranking well for search engines, thereby attracting visitors to your main site. It’s a gratifying reward for your efforts.
4. It Forms the Core of All Your Marketing Efforts
Blogs lie at the core of all your marketing efforts, helping to expand and grow your network. It is forage for social networking sites like Twitter, Facebook, LinkedIn, etc, which create a platform for today’s internet marketing services. Think about it, it gives you substantial press without the PR. More like doing the job of an invisible PR. The more you blog, the more customers you lure into your net. Like it or not, blogging draws customers and that’s what your marketing efforts are directed at towards the end of the day.
5. It Is Cost Effective
When the cost of paid advertising continues to rise by the day, blogs are your answer to free publicizing of your services. They effectively do the job of newsletters, having a far broader reach than paper ever could. Plus it saves all those printing costs. Divert your energy into blogging and save yourself plenty of money and time as well.
If you haven’t yet taken to blogging, it’s time to catch up with the rest of the world. It is your direct communication channel and the best option to engage customers who ultimately impact your business with their buying decision.
Digital Marketing Agency 